Plenty of sales professionals fail to remember that even with all of the latest prominence on social media marketing, conventional direct mail marketing is still versatile, inexpensive and astonishingly efficient. Even if your organization has improved its social media efforts, it should nonetheless give thought to including direct marketing as a part of its overall marketing and sales method. Here’s why:
Direct mail will grab your prospects’ attention right away. Both the Canadian and American postal services supervised research projects that demonstrated most folks categorize and read their mail on precisely the same day it is acquired. In contrast, emails can languish inside Inboxes for days, and by their very nature, social media messages are ephemeral. Direct mail will permeate through the electronic mess created by never-ending social media posts, emails and texts to bear a tangible, targeted marketing communication your prospects will remember.
Direct marketing is a lot less highly priced than other kinds of marketing like newspaper and magazine advertisements, radio and television spots and tradeshow booths. For mere pennies per piece, you can create a direct mailing campaign to contact thousands of potential patrons. Direct marketing is also comparatively uncomplicated to carry out; no artwork or layout talents are needed. Using a regular package of office software products, you can develop a postcard or flyer on your own. Alternatively, you can use a direct mail design service online. These services normally possess hundreds of customizable templates you may use to announce your merchandise, services or events. Volume printing makes it affordable to reach hundreds or thousands of customers with enticing, flashy and attractive. You may also be eligible for postage discounts if you send bulk volumes of direct mail.
Another reason why direct mail marketing and advertising is so popular and powerful is it’s a functional tool–you can circulate to your customers anything from flyers, brochures and postcards to three dimensional pop-up advertisements or merchandise samples. The number of possible direct mail layouts is almost breathtaking, and there are a lot of creative and attention-grabbing alternatives.
A major benefit of direct mail promotion is personalization. You can divide your mailing-list into separate categories like “first time buyers” and “repeat buyers,” and afterwards construct separate marketing communications to captivate each class of client. You can further personalize the propositions and advertisements you send by addressing each direct mail piece separately. Personalization and segmentation each culminate in elevated response percentages, which in turn translates into greater sales for you.
Direct marketing is also measurable. Simply add a voucher, a reply card or a particular redemption code in your direct mail, and next use this process to keep track of how many people take action in comparison with how many people do not respond. Your simple direct mail investigation will shed light on your subsequent direct mail marketing campaign, so that you may always polish and enhance the call to action you send to your potential customers.
There are lots of other benefits to direct mail marketing. undertake a preliminary mailing and examine for yourself. You should be happily amazed by the positive and prompt developments you reap. You’ll additionally be dazzled by how direct mailing can produce such a major ramification at such a nominal financial value.